21 / AGOSTO

BRIEFING FOR YOUR BUSINESS.
por Carla Albertini.

Briefing is where the initial specifications and information for developing a communication campaign. It is the raw material that the agency and his team need to create and begin to sketch out a solution, either in mind, onto paper or monitor.

Filed under:Publicidade, Negócio, Marketing, Briefing.

TAGS: Branding, Identidade, Marketing, Communication

07 / JULE

FIVE WAYS TO KILL YOUR BRAND.
by Jader Menezes.

At first, the brand is weak. Since its establishment, the mark must be properly cared for, or she will die. The brand is alive, and you are their parent, you can create it, but be aware that you have no control over it, you can push it one way or another. You can influence it and even teach a child how to speak, in the end the true shape of the brand is shaped by who is around her. You can own the mark, but it's the consumer who really controls the brand. Below are five quick and easy ways to ensure the death of his mark. Then observe and avoid.


Continue reading

Filed under: Advertising, Business, Marketing, Creation.

TAGS: Branding, Identity, Marketing, Design Industry